1960 - 1973 The Revolution of Youth  Jump to:
sports and the third world
Chapters:  Swinging Sixties   Networks and New Wave   Sports & Third World   Music Can Change the World
4 Sports Behind the Iron Curtain
Russia was a founder member of the modern Olympic movement, but after the Russian Revolution of October 1917, no Soviet team took part in the Olympics until 1952. Initially, there was an explicit rejection of “bourgeois” sports: the Soviets boycotted important Western competitions. Instead, a centrally organized government program of national fitness, “physical culture” and sport for the masses, free of charge, was designed to create in every citizen a sense of emotional identity with the aims of the Soviet state, as a way of uniting the diverse nationalities and cultures of so vast a country. Read More
4 The Politicization of Sports
With the nation state the primary unit of international sport, nationalism provided the most conspicuous form of political interference. Sophisticated ceremonial, ritual displays of nationalism, pageantry, medals and tables of results became intrinsic to all big international competitions, and the media exploited the volatile nature of sport to promote feelings of patriotism and rivalry, often carrying racist overtones. Competition was treated as a drama of national emotions, survival... Read More
4 Munich and the Olympic Boycotts
The suggestion that, since sport is self-evidently political, the political terms of engagement must be acceptable before agreeing to the rules of competition emerged most strongly in the 1960s over the issue of apartheid and southern Africa. The anti-apartheid sports movement, which sought to prevent all sporting contact with South Africa, gained momentum after African countries founded the Supreme Council for Sport in Africa (SCSA) in 1966. Read More
4 Sports and the Media
As an increasing number of countries came to participate in international competition, sport became a global phenomenon in another sense.Satellite television, new developments in electronic technology and rapid and relatively inexpensive travel made televised sport as a form of popular entertainment accessible throughout the world. As late as 1960 American network television was not yet providing full weekend sports coverage, and CBS bought the American television rights to the Rome Olympics for a mere $500.000. Network interest had, however, already improved the fortunes of American football, turning it from baseball's poor relation into the dominant American media sport. Read More
4 Sporting Superstars: Pele & Muhammad Ali
In the 1960s there emerged two sportsmen - both black men from unpromising backgrounds - who each won vast fortunes and became amongst the best known faces and names in the world. The two of them challenged many conventional assumptions about the place of the sportsman in modern society.
Born in 1940 in the small town of Tres Coraçoes in the state of Minas Gerais in Brazil, Edson Arantes do Nascimento (Pele) began playing professional soccer for the Santos club at the age of 16. Two years later he attended his first World Cup Finals in Sweden. Read More
Taittinger
Taittinger
24 in. x 36 in.
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Vogue Cover-May 15, 1941
Vogue Cover - May 15, 1941
Horst
22 in. x 28 in.
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New York - Exciting!
New York - Exciting!
24 in. x 36 in.
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Le Cafe Martin
Le Cafe Martin
20 in. x 28 in.
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Chicago World's Fair 1933
Chicago World's Fair 1933
Sheffer, Glen C.
24 in. x 32 in.
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Framed   Mounted

Jump to: 1900-1914 The Consumer Society   |  1914-1929 Modernist World  |  1929-1945 Glamor Years
1945-1960 Suburban Dream   |  1960-1973 The Revolution of Youth  |  1973-2000 The Global Village?
Special Features
Vaudeville and Music Hall   The First Stars   The Challenge of the Air   The New York World's Fair
The Picture Palace   Mickey Mouse   Coca-Cola: The Real Thing   Marilyn: The Dream Woman   Sporting Superstars
Rock Festivals   The Royal Family and the Media   The Light Fantastic

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