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1900 - 1914 The Consumer Society
Department Stores

 Learning to Buy

The Culture of Consumption
Indifference curves are easily understood when they describe two items that can be substituted for each other; in the examples, corn and beans are both vegetables in the general category of food, theater and bridge both offer recreation. Read More

Evolution of Department Store
The controlled type of center, especially the larger ones, holds for its tenants a number of advantages. Some of these are obvious from the foregoing description of characteristics and reasons for growth. Read More

The Social Atmosphere
The small, luxuriously appointed theatres where reserved seats ranged in price from one to three dollars had become the home of a relatively exclusive amusement. Every city had its fashionable playhouses..Read More

Luxury and Severity
Roller-skating had been introduced by James L. Plimpton in 1863, and New York's social leaders, hoping it could be restricted to "the educated and refined classes," quickly made... Read More

Poiret and Avant-garde Fashion
Paul Poiret was the leading Paris designer from 1908 to World War 1. Possibly influenced by the ideas of the German dress reform movement, he designed loose, straight coats cut !ike kimonos and straight, often high-waisted dresses which hung from the shoulders. Read More

 Special Features

Sport: The British Inheritance

British School Sports
Together with such pastimes as lawn tennis, archery, and trapshooting, some of these clubs began also to provide facilities for a game new to America. It was far more important than yachting, coaching, or polo. It was not for very long to remain, as Harper's Weekly termed it in 1895, "pre-eminently a game of good society." Read More

Olympic MedalInternational Sporting Events
Croquet had in the meantime performed the miracle of getting both men and women out-of-doors for an activity they could enjoy together. The first of the post-war games to be introduced from England, it reached an even broader public than baseball. Croquet was more than a game; it was a social function. Contemporary writers were soon pointing out what an unmixed blessing it was for the American damsel, and warning bachelors to beware. Read More

Women and Sports
A basic need for outdoor exercise to conserve national health and the sponsorship of social leaders thus served in large measure to break down the barriers that had formerly stood in the way of the development of organized sports. Games which could appeal to every one had at last been invented or developed. And a post-war atmosphere, in which the instinct for pleasure is naturally intensified, provided fertile ground for the growth of these new forms of recreation. Read More

The Rise of Football
Organizational activities in the small-town and city school sometimes tend toward too great profusion during adolescence when elaborate extracurricular schedules fill up the students' time. The town adolescent frequently is so overloaded with extracurricular work that he has little time for home activities, and he is so overstimulated that he loses much of the sheer joy of social participation and becomes weary of many things because of an overenrichment of experience. Read More
 Entertainment
in the City

The Press and City Life
With the first post-war boom in the 1860's, observers began to note that New York society was becoming entirely based upon wealth, social prestige being won by those who had the most splendid carriages, drawing-rooms, and opera boxes. Read More

The Origins of the Skycraper
America's most advanced ideas in architectural construction have found their widest dissemination through a series of great industrial exhibitions or fairs, beginning with New York's Crystal Palace Fair of 1853 and the Centennial Exposition in Philadelphia in 1876. In these early fairs... Read More

The Rise of Advertising
We have just seen that choice is determined by the factors creating the utility goods and services are thought to possess. Before attempting an analysis of the precise nature and relative influence... Read More


The Early Film Industry
With the perfection of a moving picture camera in 1892, and the subsequent invention of the peep hole kinetoscope in 1893, the stage was set for the modern film industry. Previewed at the Columbian Exposition in Chicago during the summer of 1893, the kinetoscope could handle only one customer at a time. Read More

First Movie Theaters
In European countries, notably in France, where pioneer work in moving pictures was even more advanced than it was in the United States, developments followed a quite different course. Read More

Early European Film
For much of the century's first decade, innovation in film production came more from Europe than the United States, where making movies was still seen as... Read More

The First Hollywood Stars
Before 1910 the movies had discovered that sold cinema tickets...Read More

Ragtime and Dance
To one veteran songwriter and publisher the 1910s marked a crucial turning point: "The public of the... Read More


Taittinger
Taittinger
24 in. x 36 in.
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Framed   Mounted
New York - Exciting!
New York - Exciting!
24 in. x 36 in.
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Framed   Mounted
Le Cafe Martin
Le Cafe Martin
20 in. x 28 in.
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Framed   Mounted
Chicago World's Fair 1933
Chicago World's Fair 1933
Sheffer, Glen C.
24 in. x 32 in.
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Framed   Mounted
Vogue Cover-May 15, 1941
Vogue Cover - May 15, 1941
Horst
22 in. x 28 in.
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Framed   Mounted

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